First of All let me define what is business Intelligence?
Business Intelligence
Business Intelligence is a practice followed in any organization to analyze its data to take better management decisions utilizing different management techniques. as far as standard definition is considered " Business Intelligence (BI) is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions."
BI applications include the activities of decision support, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining.
Currently only giant multinational, banks, telecoms or enterprises are focusing on business intelligence with limited application on the overall organization. No organization have empowered its all business functions with the BI capabilities. Among these organizations banks and Telco’s are mostly having the infrastructure of any good Business Intelligence tool.
Banks like Standard Chartered, Bank Alfalah, City Bank are using BI tools SAS, Cognos, Oracle BI Solutions.
FMCG companies Unilever, P&G 2 big giants are also focusing on BI capabilities, with Business objects implemented in Unilever having a huge IT Team still they are more focused towards Sales Analytics less on Supply Chain & Financial Analytics.
Telco’s like Telenor who are utilizing Business objects implementation to its maximum with CRM Analytics, Sales Analytics and implemented in other business functions also. Mobilink and UFone also have implemented BI Solutions but not matured yet as in telenor.
Companies like Colgate, Trade key, Express News are realizing the analytical capabilities of Business Intelligence solution and going towards its implementation.
Conclusion
Still there is a great opportunity for different IT solution provider to jump into this field and focus on providing a Cost effective solution that will not just focus on enterprises but also mid-size organization also.
Industries which are need to be focused are Airlines, Automobiles, Retail Chains, Manufacturing and distributions.
